AHCSA’s Sexual Health and BBV team have launched the latest iteration of the Stay Lubly campaign, once again in collaboration with SHINE SA. This campaign continues to empower Aboriginal and Torres Strait Islander peoples in South Australia to take charge of their sexual health, focusing on safer sex practices that protect not just individuals, but entire communities.

This year, Stay Lubly zeroes in on the rising rates of syphilis and its serious health impacts, particularly during pregnancy. Untreated syphilis can cause significant complications, but regular testing and open conversations can make all the difference.

What’s new this year? The Stay Lubly message is rolling out in a big way. You’ll spot bold billboards in Whyalla, Port Lincoln, and Lonsdale, and for the first time, stunning artwork by Savi Ross is featured on a tram making its way through Adelaide all throughout March and April. The campaign also pops up at tram stops and bus shelters across the Adelaide metro area, making it even easier to get the word out and start those important conversations.

“Looking after your sexual health is about looking after your future, your partners, and your family,” said Bianca Mark, Senior Program Officer, Sexual and Reproductive Health, “By getting tested and using protection, you’re protecting yourself and your mob.”

As part of the 2026 campaign, AHCSA and SHINE SA are rolling out new resources and culturally safe messaging tailored for Aboriginal communities in South Australia. The campaign aims to break down stigma, making it easier to yarn openly about sexual health and encourage everyone to get tested regularly. “It’s time to take control of your sexual health and break down the stigma around these very important conversations,” says Bianca. “When you Stay Lubly, you keep yourself, and your community safe.”