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18 December 2024
AHCSA’s Sexual Health and BBV team has launched their latest campaign, ‘Stay Lubly, Get Tested.’ The goal of this campaign is to raise awareness and spark conversations about sexual health. The team collaborated with SHINE SA to create a campaign that encourages people to protect themselves and their community from STIs through safer sex practices.
It’s time to take control of your sexual health and break down the stigma surrounding these important conversations. Openly discussing sexual health reduces shame and encourages more people to get tested. This campaign encourages reaching out to your community, whether you’re talking to an Unc or Bub, it’s time to start the conversation.
The project came together with SHINE SA and AHCSA having key conversations about how to engage the community in a fun way whilst destigmatising getting tested and talking about our sexual health.
Bianca Mark, Sexual Health/Blood Borne Virus Project Officer at AHCSA, said, “We have a strong working relationship with SHINE SA and a shared vision for improving sexual health outcomes. We wanted to really focus on the importance of having these yarns about our sexual health and wellbeing with trusted people, and how it can contribute to breaking down stigma and encouraging positive action.”
“We used conversations with Elders as an example of talking to people about our sexual health free of shame,” said Victoria Paterson, Communications Manager at SHINE SA.
Bianca said, “What excites me the most about the campaign is the opportunity to normalise yarning about sexual health in our communities. Being able to have these conversations is important for our wellbeing, and hopefully it can contribute to a shift towards openness and positivity when it comes to sexual health.”
AHCSA has collaborated on several campaigns with SHINE SA over the last couple of years, and we have felt aligned from the start to develop campaigns that go beyond simply promoting STI testing. Victoria said, “Every project we have with AHCSA is exciting because the team brings passion, connection and insights to their work. The campaign is exciting because it can help ignite conversations with different communities and people of all age’s especially young people.”
For the campaign, the team collaborated with Savi Ross for the artwork. Savi’s artwork is an integral part of gaining interest and engagement from the community. There has already been a great response from mob, recognising our language and illustrations that represent us in multiple ways.
Savi said, “I was so happy to collaborate on this project, it was really heart-warming to work with folks who work so hard to support young people and their wellbeing. Big thanks especially to Sara and Victoria for being such a great source of support and knowledge! I hope the young people who see this resource find some comfort in my illustrations, and perhaps feel a little less nervous about the experience.”
Savi also wanted to depict the important role community and family have. In sexual health, there can be a lot of shame but if we are able to have a yarn and chat to our Elders, Uncles, Aunties and Bubs – we can have more open conversation to get tested.
The feedback so far has been really positive Bianca told us, “It seems like people are really connecting with the artwork and the message. I’m looking forward to sharing the campaign more broadly in 2025.”
Victoria said, “We’ve had some great feedback so far about the creative by Savi Ross and we’re looking forward to hearing more once the campaign is further out there.”
Learn more about STIs and BBVs from Young Deadly Free.
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