Healthy lifestyle campaign BLASTS OFF

Education News | 17 Sep 2014

These consultations resulted in the discovery of 12 ambassadors from communities on the Yorke and Eyre Peninsulas, who feature on posters displayed in their communities, as well as on pull-up banners used at local events and health services. One of the posters is interactive, so when a button is pressed, an audio message plays in local Wirangu language from Aunty Gladys Miller (Scotdesco community), making it more accessible.

The campaign is based on a superhero character, the Puyu Blaster, who combats tobacco use by supporting community groups and individuals with smoking prevention and cessation messages.The campaign has even included the development of a Puyu Blaster superhero costume, which is worn at events by a TS&HL team member to reinforce nonsmoking messages.

Family Fun Day

The team also coordinated a Point Pearce Fun Day in partnership with the local Council, Country North SA Medicare Local, Country Health SA Local Health Network and Tauondi College. The aim of the day was to bring Aboriginal families from the Yorke Peninsula together to share a day of fun, participate in interactive activities and learn healthy lifestyle messages along the way. The day acknowledged NAIDOC Week and included a community walk around the town.

Other activities included a community My Kitchen Rules style cook off, a healthy community lunch, jumping castle, rock climbing, a photo booth and an appearance by the Puyu Blaster superhero. The Puyu Blaster Campaign was also recently launched on the west coast at Scotdesco, Yalata and Ceduna, where the community participated in the cook off and shared a healthy lunch. Again, posters were signed by the campaign ambassadors and education sessions were held on the risks of smoking and the support available to make quit attempts.

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